Retargeting or Remarketing with 360 Virtual Tours

by wpx_phil | 15 Jun, 2020 | News

RETARGETING OR REMARKETING WITH 360 VIRTUAL TOURS

We are one of the very few 360 Virtual Tour providers that can offer remarketing/retargeting with tours

Have you ever been followed around on the internet?

You visit a site, and then adverts for that site are shown to you on Facebook, Twitter and other sites.

This is retargeting, also known as remarketing.

We can add up to five tracking links to your tour.

What this means is that if someone views your 360 virtual tour you can then have adverts served to that person

Common platforms for remarketing are;

Google
Facebook
Twitter
Bing
Linkedin

Which you use will be determined by where you think your audience will be found.

You obtain the tracking code or pixel from the relevant platform. So, for instance, go to Facebook Ad Manager for your Facebook Pixel.

There are plenty of guides on how to obtain the code/pixel on the internet so I won’t cover that here.

Why would you use this option? – There are a few reasons and it may depend on your advertising policy.

Estate Agents

If the potential purchaser has viewed the property on one of the portals you will have no idea of this, or who they are.

With remarketing you can;

serve an advert for that particular property
serve an advert for your agency

Remember, if they have clicked on a virtual tour then they must be interested.

You will set parameters for how often an advert is served, and budget within the platform of where you are advertising.

And, you will only be charged if the potential purchaser clicks on the advert.

This is laser targetted advertising as opposed to a scattergun approach.

Businesses

Businesses can remarket visitors in much the same way as Estate Agents.

The main difference is that visitors are very likely to have accessed the 360 virtual tour via your website.

On your own site you can add remarketing pixels in any event, so why add to your virtual tour?

visitors who have viewed a virtual tour may be more interested in your business and you just want to remarket to a sub-set of visitors to your site
if visitors to your virtual tour have come from a third-party site then you won’t have been able to remarket to them.

GDPR

There are strict rules about the use of retargeting and remarketing that are covered by GDPR which of course you need to comply with.

The Pixels are controlled by cookies so you need to disclose their use when visitors experience your 360 virtual tour.

We provide the framework for this but you need to supply the wording. There is plenty of information and wordings for this on the internet

Summary

Remarketing has been shown to be highly effective and can form part of your overall marketing effort.

It’s relatively simple to implement and can set you apart from your competitors.

If you would like to discuss this then just get in touch and we’ll chat it through.

Let’s Talk Say hello!

We’d love to hear from you, whether this is a question about our service, or wanting to book us for a virtual tour. Enter your details in the form below.

Virtual Tour Photography for Rightmove

by wpx_phil | 10 Jun, 2020 | News

Virtual Tour Photography for Rightmove

All of our tours for house sales now come with an option to host live guided tours Zoom style

360 virtual tours are a great way to help sell your house and Rightmove allow you to add this aspect to your listing on their site – see the photos below.

As you can see an extra marker called ‘ONLINE VIEWING’ is added to the listing.

This means your listing with a 360 virtual tour will stand out against other properties.

The ‘ONLINE VIEWING’ tab is also on the property listing once open.

You can see that there is a tab especially for Virtual Tour.

With our Live Guided Tour feature you and, or your estate agent can hold a Zoom style video call.

This means that you can control the virtual property viewing, or allow the prospective purchaser to do this whilst seeing and speaking to them.

For prices then go to our Pricing Page.

Let’s Talk
Say hello!

We’d love to hear from you, whether this is a question about our service, or wanting to book us for a virtual tour.

Enter your details in the form below.

Benefits of 360 Virtual Property Tours for Home Sellers

by wpx_phil | 8 Jun, 2020 | News

Benefits of 360 Virtual Property Tours for Home Sellers

Change is a great time to re-evaluate processes and methods that are the norm.

360 virtual property tours have come to prominence due to coronavirus but are they a passing fad, or here to stay and a disrupting technology in the house selling market?

Here we look at some of the key reasons to embrace the technology.

Coronavirus

At the time of writing, we still have restrictions in place in terms of in-person viewings.

Sellers will only want viewings from buyers who are genuinely interested in buying.

Buyers will only be interested in viewing in-person those properties that they are really interested in.

Trust

Some buyers are understandably suspicious of some still photos.

A carefully positioned camera with a wide-angle lens may make a room seem larger than it is but that can backfire when a buyer actually makes a viewing.

360 photos allow people to genuinely gauge whether they are interested in a property or not.

Pre-qualify buyers

Weeding out ‘tyre kickers’ who have no real interest in a property is now more important than ever before.

Using our Live Guided Tour Feature this becomes simple to pre-qualify prospective buyers.

Renters

Many renters are doing so because they are moving into a new area to them, possibly internationally.

(think of the number of international students there are – or were).

With there being less financial and long term commitment as a renter than a buyer you can find that a property will rent without an in-person viewing.

As an added bonus the tour can be used as a condition report to the landlord.

Be Different – secure more listings

Many prospective clients find it difficult to choose the estate agent they list their property with and there are many factors involved in the decision.

A simple way to differentiate yourself is to offer something different than your competitors aren’t offering.

A 360 virtual tour is one of those offerings that all your competitors won’t be offering, especially our Zoom style tours.

Reduce viewings

This may seem counter-intuitive but by weeding out those buyers not interested in a property you save time.

From a seller’s perspective, it means that they reduce the number of times they have to make their home ‘inspection ready’ – saving on stress and time.

Secondary viewings

Secondary viewings are great, they show the buyer is interested.

At times though a second viewing may be to simply check the size of a bedroom or such-like.

Virtual tours can cut down on the number of subsequent viewings.

Don’t be a busy fool

Focus on the things that matter and quickly dismiss the things that don’t.

This includes the people who aren’t likely to buy a property. Your time is precious.